The Back Of The Luxury Price Adjustment Is The New Expansion
Saturday, September 26th, 2009The Back Of The Luxury Price Adjustment Is The New Expansion
“The reason behind the luxury price adjustment is economy crisis, and the global luxury price adjustment is to keep market share and brand survive. And the luxury price adjustment in china is to keep high increasing rate and get market share for the manufacturers.” It’s analyzed by replicaestore.com.
“The global top luxury brands find that only china is the most potential and of high increasing rate luxury market. So under the bad market situation of Europe and America market they have to try their best to get china mainland market, and the price adjustment is one of the market plans. But Chinese people have mature luxury attitude so the client group is not stable. Therefore, for the luxury brands the plan in china at present should be small client group and low-key position to keep brand value, but adjust price a little and open more store to expand market share to live up their own client group.”
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