Archive for September, 2009

Cooperation Between Art And Fashion

Tuesday, September 29th, 2009

Cooperation Between Art And Fashion

Every season louis vuitton will invite artists to come its fashion show. This time Miuccia Prada also invites the new painter Dolice&Gabbana who changes his style to remind people about the impressionist Anthony Watteau. And the dress of Moschino Chip%Chic also has the drawing of the famous illustrator. There is not a time for the fashion and art like today. Do the artists lose their talents or the artists can’t lose the fame and money? Or it’s just a commerce operation good for each other?

Who is Richard Prince? A modern artist that is famous for sex works? Oh, no, it’s not so simple. This season Louis Vuitton will make him become the next Takashi Muradami, for the beautiful nurses in the fashion magazines. Maybe not long after the works of him that are full of dust will be sold in high prices to the rich people in Sobis or ‘Christine. Then he will be welcomed under crystal light and marble atmosphere not the dark drawing room. Then Richard Prince will try to make full use of this commerce chance to express his commerce value. Yes, just like the cute and smart magic girl described by Takashi Muradami the cute nurses will get not only fashion clothes.

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The Sale Volume Of Luxury Falls In A Increasing Rate

Monday, September 28th, 2009

The Sale Volume Of Luxury Falls In A Increasing Rate

In the outside world people would think the luxury industry will just increase not fall, but in fact there still exists some problems. The data shows that in 2008 the luxury consumption in our country had reached to 8.6billion dollars, which takes up about 29% of the global luxury market sale volume. But according to the check of the global luxury association research center, the share of china luxury consumption market at present in global world has fallen to 25%.

However there are many international luxury tycoons expanding in our country. In this February the international reputable department store Japan’s Takashimaya of 180 years history claimed in both shanghai and Tokyo that it would enter shanghai Gubei new district and by 2012 it would have the first chain store in china mainland. In May the new flagship store of GUCCI opened in the crossroad of Nanjing West Road and Xiaxi South Road with a area of 1600square meters. In July Louis Vuitton Building also appeared in Hongqiao Commerce district. LVMH which is the owner of Louis Vuitton also cooperated with Hong Kong merchant He Hongchan to build Shangjia center, which will gather 60 high-level brands as the most gathering commerce center in shanghai or even in china.

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The Luxury Detail

Sunday, September 27th, 2009

The Luxury Detail

In September 12, England photographer Martin Parr who was very hot in modern western photograph circle held his personal exhibition, in which there were 300 pieces of works like the Small World, The last Holiday Paradise and Luxury.

Parr has worked on photograph career for more than 35 years, and he also is the only one who doesn’t know his camera’s brand. His attention is just on varied kinds of details that are always ignored by people: the wallpaper of the middle class that is full of stamps but no meaning; the huge ice-cream flowing down from the hands of the children; the dress worn by the upper class which is luxurious but just covering fat. When others are shooting the poor he just professionally shoots the rich.

Luxury and consumption is always his theme. He tries any time and any place to quip the matter society under the consumerism and global affection. And the pity and ugly human character caused by desire also is his theme. He is smiling coldly when he press very shutter.

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In The First Half Of This Year The Business Volume of Louis Vuitton Reduces by 7%

Sunday, September 27th, 2009

In The First Half Of This Year The Business Volume of Louis Vuitton Reduces by 7%

It was reported by France Textile News yesterday, the luxury tycoon Louis Vuitton (LV in short term) had a business benefits which was reduced by 12%in the first half of this year, and the pure benefits had reduced by 23% to 687million euro when the business volume had reduced by 7% to 7.8billion euro. Under this situation, the best department of this enterprise was fashion handbag, which had increased by 1% to 2.9billion. And other departments had been affected to reduce for the crisis and retailers’ clearance sale discount. The perfume and make-up, the watch and jewelry, the grape wine and firewater had reduced by 9%, 34% and 22%. It was reported that the strongest market for Louis Vuitton enterprise were Asia and Europe, and America market was possible to go through the crisis shock. But the sale volume of retailers was not good for the difficult environment.

It was reported that although the business volume of Louis Vuitton enterprise hadn’t achieved its prediction target, the president of it Mr. Arnault had pointed out: “we hope our company will strengthen the business volume in the first half year, and enter the next half year with creative and qualified products and affective teams. The ways for LV enterprise is to cut off the cost to suit the crisis, and keep the benefits volume in traditional markets and potential new markets.” Therefore, LV enterprise would reduce the communication budget cost by 9% and business cost by 5% to invest the saved money into the developing new markets, the sale volume of which had achieved to 30% of the entire sale volume of the enterprise.

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The Back Of The Luxury Price Adjustment Is The New Expansion

Saturday, September 26th, 2009

The Back Of The Luxury Price Adjustment Is The New Expansion

“The reason behind the luxury price adjustment is economy crisis, and the global luxury price adjustment is to keep market share and brand survive. And the luxury price adjustment in china is to keep high increasing rate and get market share for the manufacturers.” It’s analyzed by replicaestore.com.

“The global top luxury brands find that only china is the most potential and of high increasing rate luxury market. So under the bad market situation of Europe and America market they have to try their best to get china mainland market, and the price adjustment is one of the market plans. But Chinese people have mature luxury attitude so the client group is not stable. Therefore, for the luxury brands the plan in china at present should be small client group and low-key position to keep brand value, but adjust price a little and open more store to expand market share to live up their own client group.”

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Retailers Pay Attention To The Young Luxury Consumers

Wednesday, September 23rd, 2009

Retailers Pay Attention To The Young Luxury Consumers

Retailers pay more and more attention to the young luxury consumers, and the products are those modern designer brand clothes which are of large scale and suitable prices. Harrods department store plans to put on a type of high-level jean vein material for the teenager brands like Religion, Rock and Republic and Diesel by the end of next year; Selfridges also will put on a new modern fashion jean sale space this fall; Harvey Nichols changes the furniture department into a modern fashion goods floor for young consumers.

Angela Rumsey, the commerce editor in retail industry consultant organization WGSN, thought this was a reasonable behavior. “The designer manufacturers focus on the young consumers are reasonable,” she said, “they are the next consumer generation.” However, Rumsey claimed that the luxury should do a research about how the next consumer generation consume and the science content should be more. They also should know more about communication internet. The young consumers wanted to talk with the brands that they did with.

However, Linshi said, “you can’t treat them as the last generation. They have many different choices, and environmental element is important for them. They are very mature so the luxury brands need to create something that can attract them directly. By now I still can’t find one.” And this sale promotion this time should think about this.

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The Economy Is Depressive, But The Top Brands Are Busy In Opening Stores

Tuesday, September 22nd, 2009

The Economy Is Depressive, But The Top Brands Are Busy In Opening Stores

“This is the fourth store of us in china mainland.” In September 8 the hot France famous leather brand Berluti opened in Hangzhou building. The brand director Laurent Assogna travelled in the guests and enjoyed the experience of opening new store, “I am confident about the prospect of this store in Hangzhou.”

As the development of the depressive economy of the global world the news about the depressive luxury market is kept going. However, the market in china seems to be good, so the top brands rush to open stores in china. Within six months there have been nearly 10 stores.

“All of the brands focus on china market, the financial crisis actually has brought some affection but they still open stores although they limit big show plans.”

And all of these are based on the good behavior of china luxury in 2009. The data shows in the first season of this year the entire volume of Gucci Group had reduced by 3.4% (includes the affection of the exchange rate.), but the volume in china district had increased by 13%. Swiss Lifeng enterprise also increased by 2% when the Asian and Pacific regions (not include Japan) had increased by 14%. By this January china luxury consumption had taken up 25% of the global market to reach 8.6 billion dollars, as the second luxury consumption country in the world.

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Eight Days Holiday In Paris To Watch The Specially-made China West Show

Monday, September 21st, 2009

Eight Days Holiday In Paris To Watch The Specially-made China West Show

Paris fashion week is specially made for china National Day—from September 30 to October 7. Look at the fashion time schedule, and you will be confused by gathering brands.

Paris fashion week is always the world for customizing senior clothes, so the brands like CHRIS TIAND IOR, LOUIS VUITTON who love Chinese people will not miss it. This autumn and winter New Look comes back again, with tight waist and emphasizing chest curve, exquisite fold black dress as the look, which is the invention of CRISTIANDIOR. If you go to the show you will be confused by the time. Louis Vuitton also won’t be so cheap like the fake handbag of LV logo. It puts on a rabbit fitting which can be as beautiful as the glove of DOLCE&GABBANA, what’s more, little S has worn it ever. It’s unknown that whether it would put on the crossover thing as Takashi Muradami cherry bag.

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“The Taste Of The Man Should be Trained.”The Story Of The Men and Bags

Sunday, September 20th, 2009

“The Taste Of The Man Should be Trained.”The Story Of The Men and Bags

The big brand travel of Li Yuan traces from America Minnesota. He reminded, “When I’m in our country, I thought Louis Vuitton was a luxury brand. When I go to America, I go into the shop for appreciations. But the employees in LV shop are very passionate; they not only introduce the goods, but also talk about the history about LV. And this way catches the psychology of the luxury consumers, and then shopping becomes a kind of enjoyment.” But why Li Yuan decided to buy Louis Vuitton was after he saw a black woman. “I see her carrying a big LV bag, which seems to have many years history. But she talks me that she every year will buy several bags of LV. Then I ask her how she will deal with the old ones while getting the new ones. She laughs and then show her wallet to me, ‘little boy, this wallet I have used for ten years, just I feel it is still young.’ Then I check it carefully and found it keeps perfect except some abrasions. I admire the quality of Louis Vuitton so I decide to buy one.”

In Li Yuan’s opinion the things that men use needn’t too many, but should be good. After using Louis Vuitton he keeps this mind. “The taste of men to bags is a process of training. You can train in your life, such as reading some fashion magazine while drinking coffee, or loading to the website of the big brands. These things I always do before I buy the luxury brands. Actually the appreciation to a character of a brand can be the reason for you to buy these brand goods.”

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The Powerful Brand Affection Of Louis Vuitton

Thursday, September 17th, 2009

The Powerful Brand Affection Of Louis Vuitton

In the fourth season last year when china retail market was affected by the international financial crisis, people in or out of this industry thought the luxury would be the first one to suffer in this storm. And the data in this September shows in this financial crisis, china is the only one to increase in luxury market? How can LVs increase in a different trend? So it has to begin to analyze from the symbol of Louis Vuitton in china.

Recently a research report about Chinese favorite luxury shows that Louis Vuitton is the favorite clothes brand for china, and cartier is the brand of jewelry and watch. There is a saying goes like that no matter chinese people are poor or rich, upstart or little white-collar, when they think about top brand and Louis Vuitton is the first one. LV, Cartier and Gucci are considered as the symbol of fashion and status.

Many people will sign like that the power of Louis Vuitton is too strong. “This luxury leader, with a half century history, keeps its brand image and status with No Discount Market Plan to go through three times economy crisis and depression time. Price war is not its way, what’s more, the increasing price scale of 5% every year make some of its classical handbags have investment value.”

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